SHE WON'T GO!
The Williams-Farmer campaign has gone on the air with its first ad of the general election and boy is it puppies and rainbows. Brings a tear to my eye actually (yeah right).
Positive character ads are what Williams’ needs, based on an analysis of June polling data from cn2.
In short, a solid majority of people like Steve Beshear (68% net favorable vs. 25 % net unfavorable AND 65 % approve of the job he’s doing despite the terrible economy) while Williams is less liked (41 % favorable vs. 31 % unfavorable). But Williams also has more room to convince those who are unsure (29 % of those polled).
Based on this, Williams needs to concentrate on getting people to know and like him (dispel the Bully from Burkesville moniker) rather than focusing solely on attacking Gov. Beshear.
Of course, with the help of outside groups like RPK, he can do both (take a look at this vintage RPK garbage). They must tread carefully, however, because a 65 % approval rating in a down economy is going to be hard to chip away at and too much negativity will turn voters off and reaffirm the Bully persona.
THE DAILY YONDER
